Articles & Insights
3 min read
GE Unveils New Brand Names For Three Planned Future Public Companies
Last fall, GE announced plans to become three independent and publicly traded businesses focusing on healthcare, energy, and aviation. Today the company unveiled their names.Channeling its 130 years of innovation, all three — each a leader in its industry — will retain the familiar GE name and the company’s famous Monogram logo, which dates back to Thomas Edison. But their new names also reflect a new beginning.