Navigating the Future: Insights from the Gartner® Hype Cycle for Oil and Gas Report, 2025

In its Hype Cycle for Oil and Gas report, Gartner provides critical insight for CIOs and technology leaders navigating digital transformation in the energy industry. As organizations face tightening margins, decarbonization targets, and operational complexity, the report helps them identify which innovations are ready to deliver measurable impact—and which are still maturing.

The Hype Cycle framework visualizes how technologies evolve from concept to mainstream adoption. Each innovation is positioned along five phases of maturity:

Visual Reference: Gartner Hype Cycle for Oil and Gas, 2025

Gartner also includes a Priority Matrix to help energy companies align technology investments with business benefit and time-to-value. For example, technologies such as composite AI and machine learning are predicted to deliver transformational value within two years—making them top priorities for digital leaders.

The 2025 Hype Cycle names innovations that are redefining operational performance and sustainability in the oil and gas sector. Among them, GE Vernova appears across several key categories that illustrate the company’s commitment to driving the energy transition through digital intelligence.

These technologies share a common goal: enabling data-driven operations that improve efficiency, safety, and sustainability.

(Adapted from Gartner analysis by Nicole Foust and Kristian Steenstrup)

Asset Performance Management (APM) software helps industrial organizations enhance reliability, availability, and safety through advanced analytics, condition monitoring, and strategy optimization. According to Gartner, APM currently exhibits 20–50% market penetration within its target audience and is rated “high benefit.”

Why APM Adoption Is Accelerating

Organizations increasingly rely on APM to connect asset insights to business outcomes. Several macro trends are fueling its momentum:

Despite strong adoption, many organizations still struggle to realize full APM value due to:

To overcome these barriers, companies should assess the maturity of their existing EAM systems and ensure APM initiatives are directly tied to measurable business objectives. A centralized, unified data foundation—combining historical and operational information—is key to achieving enterprise-wide reliability and performance gains.

GE Vernova’s Asset Performance Management (APM) solution is designed to help operators manage industrial assets more intelligently, ensuring high reliability and safety across complex energy operations. By uniting predictive analytics, advanced monitoring, and risk-based strategy tools, GE Vernova APM helps customers reduce downtime, extend asset life, and cut maintenance costs.

At the core of GE Vernova’s APM suite is APM Strategy, a tool that enables data-driven maintenance planning aligned with strategic business goals. It helps organizations transition from reactive maintenance toward a proactive, risk-based approach—ensuring resources are focused where they deliver the greatest value.

APM Health and APM Reliability provide near real-time insight into equipment condition, enabling operators to act before failures occur. With capabilities for root cause analysis (RCA) and pattern recognition, these applications help identify degradation trends early, ensuring continuous improvement in asset reliability.

Powered by SmartSignal Predictive Analytics, GE Vernova’s APM applies machine learning to detect emerging anomalies and forecast failures with high accuracy. Maintenance can then be scheduled proactively, minimizing unplanned outages and optimizing workforce utilization.

Industrial operators face increasing regulatory and safety demands. APM Integrity and APM Safety provide tools for managing asset integrity programs and ensuring process safety compliance. These capabilities help organizations mitigate risk, maintain regulatory alignment, and protect both assets and personnel.

Together, these modules form a holistic APM ecosystem that integrates seamlessly with existing Enterprise Asset Management systems to centralize asset data and deliver actionable insights across the business.

Based on our perspective at GE Vernova, the Gartner Hype Cycle for Oil and Gas, 2025 underscores a critical truth: Asset Performance Management has moved beyond early experimentation into widespread adoption. As the technology approaches the Plateau of Productivity, energy organizations that invest now will be best positioned to realize efficiency gains and competitive advantage.

For leaders navigating low commodity prices, capital constraints, and decarbonization pressures, APM is more than a maintenance tool—it’s a strategic lever for operational excellence, safety, and sustainability.

GE Vernova’s APM solution exemplifies this evolution, offering an integrated, proven approach that connects strategy, health, reliability, integrity, and safety into a single, intelligent framework.

The path forward for oil and gas is digital, data-driven, and intelligent. GE Vernova continues to partner with customers worldwide to accelerate this transformation—empowering them to operate more efficiently, safely, and sustainably.

Ready to see where your assets stand on the digital maturity curve?

Download the Gartner Hype Cycle for Oil and Gas report, 2025. Based on GE Vernova’s analysis, we believe you’ll gain insights on the key technologies shaping the industry—and discover how GE Vernova’s Asset Performance Management software helps you unlock peak asset performance.

Gartner, Hype Cycle for Oil and Gas, 2025, By Simon Cushing, 25 June 2025. GARTNER is a registered trademark and service mark of Gartner, Inc. and/or its affiliates in the U.S. and internationally and is used herein with permission. All rights reserved. Hype Cycle is a registered trademark of Gartner, Inc. and/or its affiliates and is used herein with permission. All rights reserved. Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose. This graphic was published by Gartner, Inc. as part of a larger research document and should be evaluated in the context of the entire document. The Gartner document is available upon request from GE.