Digital Outcomes for Oil & Gas: Fast-track your ROI with APM Suite

Author Sticky

Rahul Vijayaraghavan

Product Marketing Manager

GE Vernova’s Software Business

Rahul is part of GE Vernova’s Power Energy Resources marketing team providing strategic support for applications within the Asset Performance Management portfolio. He has over 10 years of functional expertise in market and competitive intelligence including previous stints with the Central Marketing team and Flight Analytics at GE’s former Aviation business (now GE Aerospace). 

Mar 26, 2025 Last Updated
3 minutes

Introduction

The oil and gas value chain is complex, involving various stages from exploration to production to refining to distribution – or broadly classified into three segments: Upstream, midstream, and downstream. Each segment has its own operational challenges. At an asset or system level these could include varying equipment availability and reliability, inability to detect leaks and maintain pipeline/storage integrity, long Mean Time to Repair (MTTR) resulting in high maintenance costs, inadequate production yield and quality, as examples.

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While current digital transformation initiatives and asset management tools are aligned to tackle some of these issues, it’s imperative that results roll up to key performance indicators and outcomes set by the C-suite. In the recent 2025 Gartner® CIO and Technology Executive Survey*, senior IT leaders in the Oil and Gas (O&G) industry felt that a number of critical outcomes of digital technology investments did not meet CEO expectations:
  • While 93% of senior IT leaders considered “ensuring compliance and minimizing risks” as critical outcomes; 34% said digital technology performance fell below CEO expectations in this aspect.
  • Similarly, 85% selected “optimize asset utilization” as a critical outcome, and 37% of respondents said digital technology investments were falling below expectations.

APM as an Enabler of Critical Outcomes

GE Vernova’s Asset Performance Management (APM) software suite provides end users in the O&G industry a set of digital tools and processes designed to provide insights to optimize the performance, reliability, and efficiency of critical fixed and rotating equipment. Making sense of asset data in a unified fashion is essential to measure key metrics as well as effectively scale operations across sites. Listed below are some of the unique features of GE Vernova’s holistic APM offering.
  • Interoperable and Composable Software: Designed with a strong digital and scalable architecture that can adapt to changing organizational needs.
  • Breadth of Functionality: Includes a wide spectrum of core APM applications engineered to help:

    o Develop and manage asset strategies (APM Strategy)
    o Monitor asset health and condition (APM Health)
    o Identify the root cause for asset downtime (APM Reliability)
    o Detect, diagnose, predict, and prevent asset failures (SmartSignal predictive analytics)
    o Mitigate risks of fixed assets (APM Integrity)
    o Manage equipment and process safety in the facility (APM Safety)
  • Integration with Enterprise Systems: Supports connectivity with EAM, CMMS, Historians, etc. to integrate and unify data across multiple sites.
  • Risk-based Maintenance Optimization: An approach to asset maintenance that efficiently balances risk mitigation, asset criticality and investment allocation
  • Advanced Visualization: Includes customized dashboards for alerts, cases, events, and other asset information to support centralized key performance indicator (KPI) tracking.
Forrester Consulting conducted a Total Economic Impact™ (TEI) study to examine the potential return on investment (ROI) enterprises may realize by deploying GE Vernova’s APM software within the O&G industry. The consulting firm found that a composite O&G organization that includes upstream, midstream, and downstream operations across eight regions would save $33.2M in five years.
GE Vernova

Critical Outcomes Examples

Support Compliance and Reduce Risks: Any operator will tell you there’s no compromise for compliance and safety. Whether you’re drilling for natural gas or refining crude oil, any safety event can have a significant cost and brand impact, let alone human safety implications. With GE Vernova’s APM solution, end users can adopt a proactive approach to mitigate equipment breakdowns and failures – early identification of deviations and issues along with recommended actions.

Example: Total EP

Since the inception of the Remote Assistance, Intervention and Diagnosis Centre (RAID) supported by SmartSignal software, Total's ability to proactively anticipate problems has resulted in zero breakdowns across all monitored assets.

Improve Operating Margins: Achieving highest profitability at the lowest risk and cost is another key metric for O&G companies. However, a significant portion of the operating budget is spent on maintaining the assets used to produce products. With GE Vernova’s APM solution, end users can prioritize O&M expenditures by using risk-based asset and inspection strategies for maintenance optimization.

Example: OQ

OQ avoided three turnaround events, saving $833,000 in maintenance costs and over $42M in production loss. Total savings ~$59M.

Optimize Asset Utilization: To effectively plan and ramp up O&G production capacities, there is a pressing need to maximize asset utilization. While it may sound simple, there are several factors to consider – the number of critical assets, scheduled/mandatory downtime, unexpected events, and so on. With GE Vernova’s APM solution, end users can develop appropriate asset strategies based on criticality and utilize condition- based monitoring techniques to manage the frequency of asset downtime.

Example: South Hook LNG

The overall reduction in the number and frequency of routine tasks, including invasive tasks which could upset stable systems, has enabled SHLNG to eliminate 17% of maintenance tasks and optimize 73% of proactive tasks.

Increase Human Capital Effectiveness: The workforce plays a key part in any O&G digital implementation. With GE Vernova’s APM solution, the workforce has unified access to data integrated from multiple systems and applications that can help streamline decision making and reporting.

Example: Astron Energy

With greater integration, configuration (rather than customization), and new functionality, Astron team members realized the value of APM. Prior to the upgrade, user adoption was at 30%. During implementation and with the incorporation of rotating equipment, user adoption increased to 50%. In 2022, user adoption climbed to 80% with the full implementation of Integrity threat recommendation processes.

Final Word

With hundreds of APM customers accross the energy sector, GE Vernova’s APM offering is well positioned to meet and exceed customer expectations. The ability to connect to other enterprise systems, build and execute intelligent asset strategies, view near real-time asset health, optimize mechanical integrity programs, and more has paved the way for GE Vernova to achieve leader status in Verdantix’s latest Green Quadrant report on APM.

Additionally, in line with the growth of sustainable/environmental tools and the push for AI/ML capabilities, GE Vernova continues to innovate with new solutions such as CERius (emissions data management) and Autonomous Inspection (AI-based image analytics to automate inspection).

Learn more about GE Vernova’s APM solution and which applications best suit your company’s specific needs at our Interactive APM Demo Hub.

Gartner®, 2025 CIO Agenda: Top Priorities and Technology Plans for Oil and Gas, Simon Cushing, 12 September 2024

Author Section

Author

Rahul Vijayaraghavan

Product Marketing Manager
GE Vernova’s Software Business

Rahul is part of GE Vernova’s Power Energy Resources marketing team providing strategic support for applications within the Asset Performance Management portfolio. He has over 10 years of functional expertise in market and competitive intelligence including previous stints with the Central Marketing team and Flight Analytics at GE’s former Aviation business (now GE Aerospace).